{"title":"Foundation","description":"","products":[{"product_id":"charlotte-tilbury-hollywood-flawless-filter","title":"CHARLOTTE TILBURY Hollywood Flawless Filter","description":"\u003cp\u003e\u003cstrong\u003eWhat it is:\u003c\/strong\u003e A complexion booster that blurs, smooths, and illuminates for a real-life filter effect. Customize your glow with four ways to apply.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eInspired by social media filters, Charlotte created this to be a confidence glow filter. It can be used as a tinted primer, under foundation, mixed with foundation, or as a highlighter on high points of the face. 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The lightweight, long-wearing formula helps prevent pollutant particles from penetrating the skin, strengthening its barrier and improving skin quality over time.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIt is also vegan and cruelty free.\u003c\/strong\u003e\u003c\/p\u003e","brand":"FluturaBeauty","offers":[{"title":"2 Neutral ( very fair with neutral undertone)","offer_id":46404914905280,"sku":"","price":65.0,"currency_code":"USD","in_stock":true},{"title":"6 Neutral (fair medium with neutral undertone)","offer_id":46404914938048,"sku":"","price":65.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0689\/4233\/2096\/files\/ctbeautifulskin.webp?v=1747758503"},{"product_id":"estee-lauder-double-wear-stay-in-place-24-hour-longwear-foundation","title":"ESTEE LAUDER Double Wear Stay-in-Place 24-Hour Longwear Foundation","description":"\u003cp\u003e\u003cstrong\u003eWhat it is: \u003c\/strong\u003eA 24-hour liquid foundation with a flawless, natural, matte finish that unifies uneven skin tone and covers imperfections with buildable coverage. \u003cspan\u003eWear confidence. Double Wear Makeup is the fresh matte foundation that looks flawless whatever comes your way. 24-hour wear. Oil-free. Controls oil all day. Sweat-, heat- and humidity-resistant. Lifeproof, waterproof foundation. 24-hour color true.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eUnifies uneven skintone and covers imperfections-buildable, medium to full coverage foundation.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eFeels lightweight and so comfortable, you won't believe it's long wear. No touch ups needed.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eOur best foundation for long wear, Double Wear is the makeup that keeps up-no matter where your day takes you. Apply once and don't think twice.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"FluturaBeauty","offers":[{"title":"1N0 Porcelain (very light with neutral undertone)","offer_id":46410305405120,"sku":"","price":65.0,"currency_code":"USD","in_stock":true},{"title":"2N1 Desert Beige (light medium with neutral undertone)","offer_id":46410305437888,"sku":"","price":65.0,"currency_code":"USD","in_stock":true},{"title":"2W2 Rattan (light medium with warm olive undertone)","offer_id":46410305470656,"sku":"","price":65.0,"currency_code":"USD","in_stock":true},{"title":"3W1 Tawny (medium with warm golden undertone)","offer_id":46410305503424,"sku":"","price":65.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0689\/4233\/2096\/files\/esteelauderdoublewear1N0.webp?v=1747895990"},{"product_id":"huda-beauty-easy-blur-natural-airbrush-foundation-with-niacinamide","title":"HUDA BEAUTY Easy Blur Natural Airbrush Foundation with Niacinamide","description":"\u003cp\u003e\u003cstrong\u003eWhat it is:\u003c\/strong\u003e  A lightweight, medium-to-buildable coverage foundation that’s non-comedogenic and ultra-blurring for an airbrushed finish. \u003c\/p\u003e\n\u003cp\u003eHuda has created the most lightweight, non-comedogenic, ultra-blurring foundation with medium-to-buildable coverage. Easy Blur is formulated with 1.5% skin smoothing niacinamide and pore-blurring silica for the most natural airbrushed finish. It is comfortable on the skin, blendable, and easy to apply. It’s available in a range of shades with a seamless filtered finish.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFor the most blurred complexion, follow HUDA BEAUTY’s 1, 2, 3 Easy Routine:\u003cbr\u003e-Step 1: Prime with our Easy Blur Primer. Huda recommends using two fingers length worth of product.\u003cbr\u003e-Step 2: Apply Easy Blur Foundation with our Huda Beauty Base Brush (both sold separately) to effortlessly blend and buff into the skin.\u003cbr\u003e-Step 3: Set with our Easy Bake Loose Setting \u0026amp; Baking Powder (sold separately) for the ultimate airbrushed finish.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIt is also vegan and cruelty free.\u003c\/strong\u003e\u003c\/p\u003e","brand":"FluturaBeauty","offers":[{"title":"Chai 210B (Light skin with beige undertone)","offer_id":46412592939200,"sku":"","price":55.0,"currency_code":"USD","in_stock":true},{"title":"Custard 220N (Light skin with neutral undertone)","offer_id":46412592971968,"sku":"","price":55.0,"currency_code":"USD","in_stock":true},{"title":"Toasted Coconut 240N (Light Medium skin with a neutral undertone)","offer_id":46412593004736,"sku":"","price":55.0,"currency_code":"USD","in_stock":true},{"title":"Latte 300N (Light Medium skin with a neutral undertone)","offer_id":46412593037504,"sku":"","price":55.0,"currency_code":"USD","in_stock":false},{"title":"Tres Leches 320G (Medium skin with peachy-gold undertone)","offer_id":46412593070272,"sku":"","price":55.0,"currency_code":"USD","in_stock":true},{"title":"Butter Pecan 330N (Medium skin with a neutral undertone)","offer_id":46412593103040,"sku":"","price":55.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0689\/4233\/2096\/files\/hbeasyblurchai.webp?v=1747985556"},{"product_id":"too-faced-born-this-way-natural-finish-longwear-liquid-foundation","title":"TOO FACED Born This Way Natural Finish Longwear Liquid Foundation","description":"\u003cp\u003e\u003cstrong\u003eWhat it is:\u003c\/strong\u003e An oil-free lightweight foundation that masterfully diffuses the line between makeup and skin for undetectable coverage. 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Made with skin-loving ingredients, it moisturizes for visibly healthy \u0026amp; smooth skin.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e- Apply 1-2 pumps of CC+ Cream SPF 50+ to clean skin.\u003c\/p\u003e\n\u003cp\u003e- For best results, use a foundation makeup brush IT Cosmetics Heavenly Luxe Complexion Perfection Brush #7 (sold separately) to buff and blend a smooth, even layer of foundation onto your face, neck and décolleté.\u003c\/p\u003e\n\u003cp\u003e- To set, use Bye Bye Pores Translucent Pressed Setting Powder (sold separately) and finish it off with It's Your Skin But Better Setting Spray for a flawless finish that lasts.\u003c\/p\u003e\n\u003cp\u003eTip: Focus on parts of your face that may need the most coverage first, such as under your eyes, around your nose and mouth, chin and center of forehead—all of which typically require color correction for uneven skin tone. \u003c\/p\u003e","brand":"FluturaBeauty","offers":[{"title":"Fair (ivory shade with warm undertone)","offer_id":46632696053952,"sku":null,"price":48.0,"currency_code":"USD","in_stock":true},{"title":"Light (taupe shade with warm undertone)","offer_id":46427033403584,"sku":"","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Light Neutral (light with neutral undertone)","offer_id":46427033436352,"sku":"","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Light Medium (cool to neutral undertone)","offer_id":46427033469120,"sku":"","price":65.0,"currency_code":"USD","in_stock":false},{"title":"Medium (warm to neutral undertone)","offer_id":46427033501888,"sku":"","price":65.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0689\/4233\/2096\/files\/it_cosmetics_cc_light.webp?v=1748358540"},{"product_id":"it-cosmetics-mini-cc-cream-full-coverage-color-correcting-foundation-with-spf-50","title":"IT COSMETICS Mini CC+ Cream Full Coverage Color Correcting Foundation with SPF 50+","description":"\u003cp\u003e\u003cstrong\u003eWhat it is: \u003c\/strong\u003eThe #1 SPF foundation in America* is a full-coverage foundation, hydrating \u0026amp; anti-aging serum, and SPF 50+ sunscreen in one.\u003c\/p\u003e\n\u003cp\u003eThe full coverage, natural finish of a CC cream foundation meets hydration to color correct and camouflage skin concerns like acne scars, wrinkles, redness, dark circles under eyes, large pores \u0026amp; uneven skin tone. Made with skin-loving ingredients, it moisturizes for visibly healthy \u0026amp; smooth skin.\u003c\/p\u003e","brand":"FluturaBeauty","offers":[{"title":"Medium (soft beige shade with warm undertone)","offer_id":46427068989632,"sku":"","price":27.0,"currency_code":"USD","in_stock":true},{"title":"Neutral Medium (natural beige shade with neutral undertone)","offer_id":46427069022400,"sku":"","price":27.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0689\/4233\/2096\/files\/itcosmeticsccminimedium.webp?v=1748362158"},{"product_id":"anastasia-beverly-hills-medium-coverage-natural-finish-luminous-foundation","title":"ANASTASIA BEVERLY HILLS Medium Coverage Natural Finish Luminous Foundation","description":"\u003cp\u003e\u003cstrong\u003eWhat it is:\u003c\/strong\u003e A medium-coverage liquid foundation with a luminous, natural finish. Water-resistant and long-wearing, Luminous Foundation applies seamlessly and creates a perfected complexion look. The lightweight, easy-to-blend formula looks ultra-fresh and blurs any imperfection including discoloration and unevenness for a natural radiant finish.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e-Prep and prime skin with an oil-based primer that is suitable for your skin type.\u003cbr\u003e-Apply Luminous Foundation using A30 Pro Brush or a makeup sponge.\u003cbr\u003e-Use one pump for natural-looking coverage or two pumps for medium, buildable coverage.\u003cbr\u003e-Apply directly to the center of the face and blend out.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIt is also vegan, cruelty free and gluten free.\u003c\/strong\u003e\u003c\/p\u003e","brand":"FluturaBeauty","offers":[{"title":"220N (light skin with a neutral peach undertone)","offer_id":46429485138112,"sku":"","price":55.0,"currency_code":"USD","in_stock":true},{"title":"300C (light to medium skin with a cool golden undertone)","offer_id":46429485170880,"sku":"","price":55.0,"currency_code":"USD","in_stock":true},{"title":"355N (medium skin with a neutral golden undertone)","offer_id":46429485203648,"sku":"","price":55.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0689\/4233\/2096\/files\/abh_luminous_found_220N.webp?v=1748416865"},{"product_id":"e-l-f-cosmetics-halo-glow-liquid-filter","title":"E.L.F COSMETICS Halo Glow Liquid Filter","description":"\u003cp\u003e\u003cstrong\u003eWhat it is:\u003c\/strong\u003e A multi-purpose, liquid glow booster that gives your complexion a soft-focus social filter effect IRL.\u003c\/p\u003e\n\u003cp\u003eThe unique formula enhances the overall look of skin while imparting a soft-focus radiance. Wear on its own, under or over makeup; mix with your favorite foundation for a dewy finish or use as a highlighter to illuminate the high points of your face.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e4 Ways to Customize Your Glow:\u003c\/p\u003e\n\u003cp\u003e1-Wear alone for sheer coverage \u0026amp; a light-filtered glow\u003cbr\u003e -Use the bottom of our Angled Silicone Face Sponge to blend.\u003cbr\u003e2-Wear under foundation as a luminous base\u003cbr\u003e -Use the Complexion Duo Brush to softly buff all over face.\u003cbr\u003e3-Highlight high points to capture and reflect light\u003cbr\u003e -Use the Flawless Concealer Brush to precisely apply to the high points of the face.\u003cbr\u003e4-Mix with foundation to add a beautiful dewy glow\u003cbr\u003e -Use the Ultimate Blending Brush to mix with your fave e.l.f. foundation.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIt is also vegan.\u003c\/strong\u003e\u003c\/p\u003e","brand":"FluturaBeauty","offers":[{"title":"1 Fair","offer_id":46477501661376,"sku":"","price":30.0,"currency_code":"USD","in_stock":true},{"title":"2 Fair\/Light","offer_id":46477501694144,"sku":"","price":30.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0689\/4233\/2096\/files\/elfliquidfilter9.webp?v=1749673704"},{"product_id":"tirtir-mask-fit-red-cushion-foundation","title":"TIRTIR Mask Fit Red Cushion Foundation","description":"\u003cp\u003e\u003cstrong\u003eWhat it is:\u003c\/strong\u003e Award-winning cushion foundation, offers high coverage but with a natural effect, has a semi-glow and satin finish, for an even and luminous complexion, free from imperfections.\u003cbr\u003ePerfect for an  even, natural and luminous complexion, in a single pass,  and for a quick and accurate touch-up. To obtain greater coverage, perhaps only in some areas of the face, just do a second pass with the cushion.\u003c\/p\u003e\n\u003cp\u003eIt is a long-lasting cushion that is resistant to high temperatures and leaves no traces when in contact with fabrics .\u003c\/p\u003e\n\u003cp\u003eInside we find some red fruits rich in antioxidants, excellent for fighting skin aging and photo-aging. This function is supported by the Hibiscus Flower while the White Water Lily makes the skin perfectly hydrated, elastic and smooth; finally the Propolis , which as we well know has an extraordinary anti-inflammatory, antibacterial, regenerating and strengthening effect, makes the skin more resistant to attacks from external agents.\u003c\/p\u003e\n\u003cp\u003e72-hour flawless coverage and hydration in one. Blurs pores, evens tone, and conceals effortlessly with a lightweight, dermatologist-tested formula perfect for sensitive skin. Trusted by experts, made for everyone.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e-apply the product with the appropriate pad after sunscreen;\u003cbr\u003e-use it to touch up makeup and reapply sunscreen.\u003cbr\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIt is also cruelty free.\u003c\/strong\u003e\u003c\/p\u003e","brand":"FluturaBeauty","offers":[{"title":"17C Porcelain","offer_id":46485079163072,"sku":"","price":37.0,"currency_code":"USD","in_stock":true},{"title":"22W Sheer Beige","offer_id":46485079195840,"sku":"","price":37.0,"currency_code":"USD","in_stock":true},{"title":"23N Sand","offer_id":46485079228608,"sku":"","price":37.0,"currency_code":"USD","in_stock":false},{"title":"24N Latte","offer_id":46485079261376,"sku":"","price":37.0,"currency_code":"USD","in_stock":true},{"title":"24W Soft Beige","offer_id":46485079294144,"sku":"","price":37.0,"currency_code":"USD","in_stock":true},{"title":"25N Mocha","offer_id":46485079326912,"sku":"","price":37.0,"currency_code":"USD","in_stock":true},{"title":"27N Camel","offer_id":46688019218624,"sku":null,"price":37.0,"currency_code":"USD","in_stock":true},{"title":"29N Natural Beige","offer_id":46688019251392,"sku":null,"price":37.0,"currency_code":"USD","in_stock":true},{"title":"30N Rich Honey","offer_id":46485079359680,"sku":"","price":37.0,"currency_code":"USD","in_stock":false},{"title":"33C Hazel","offer_id":46688019284160,"sku":null,"price":37.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0689\/4233\/2096\/files\/Tirtir_red_cushion_17c.webp?v=1749934184"},{"product_id":"hourglass-ambient-soft-glow-foundation","title":"HOURGLASS Ambient Soft Glow Foundation","description":"\u003cp\u003e\u003cstrong\u003eWhat it is: \u003c\/strong\u003e A weightless liquid foundation that delivers buildable medium coverage with a light-diffusing effect for up to 16 hours.\u003c\/p\u003e\n\u003cp\u003eInspired by the iconic Ambient Lighting collection, this foundation is infused with blurring spheres to minimize the look of imperfections for skin that looks smooth, even, and glowing. 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The future of complexion has arrived.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e-Directly apply to bare skin, starting in the center of the face and blending outwards.\u003c\/p\u003e\n\u003cp\u003e-Blend using fingertips.\u003c\/p\u003e\n\u003cp\u003e-Build coverage in desired areas.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003ePro tips:\u003c\/p\u003e\n\u003cp\u003e-Pick up product directly from the stick using fingertips.\u003c\/p\u003e\n\u003cp\u003e-Apply to face for quick touch-ups and application.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThis product is an Allure Best of Beauty award winner.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIt is also vegan and cruelty free.\u003c\/strong\u003e\u003c\/p\u003e","brand":"FluturaBeauty","offers":[{"title":"3 (fair skin with a warm undertone)","offer_id":46580420313280,"sku":null,"price":57.0,"currency_code":"USD","in_stock":true},{"title":"6 (light skin with a golden peach undertone)","offer_id":46580420346048,"sku":null,"price":57.0,"currency_code":"USD","in_stock":true},{"title":"10 (medium skin with a cool golden undertone)","offer_id":46580420378816,"sku":null,"price":57.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0689\/4233\/2096\/files\/abh_beauty_balm_3..webp?v=1752730179"},{"product_id":"makeup-by-mario-surrealskin-luminous-hydrating-foundation","title":"MAKEUP BY MARIO SurrealSkin Luminous Hydrating Foundation","description":"\u003cp\u003e\u003cstrong\u003eWhat it is:\u003c\/strong\u003e An award-winning, luminous, medium-coverage foundation that builds effortlessly, for long wear and up to 12 hours of hydration. \u003c\/p\u003e\n\u003cp\u003ePerfect for normal, dry, and mature skin, this talc-free foundation pairs seamlessly with powder and cream formulas while still staying true to its original color. 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Finally, once you know how much mixing pigment makes your perfect match, you can repeat the same ratio each day until your skin tone changes.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIt is also vegan and cruelty free.\u003c\/strong\u003e\u003c\/p\u003e","brand":"FluturaBeauty","offers":[{"title":"Blue","offer_id":46990865596608,"sku":null,"price":26.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0689\/4233\/2096\/files\/lagirlpromixingpigment-blue.webp?v=1761500225"},{"product_id":"la-girl-pro-color-foundation-mixing-pigment-1","title":"LA GIRL Pro Color Foundation Mixing Pigment","description":"\u003cp\u003e\u003cstrong\u003eWhat it is:\u003c\/strong\u003e It allows you to have a foundation that is customized to your exact skin tone. In this sense, this liquid pigment has a white color ideal for lightening up your foundation. Thus, it is perfect to make your summer shade match your winter skin tone. 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